Workshop Overview: In order to get people into your database (i.e. build your list) you need to have something of value to offer them in exchange for them giving your their name and email address … and it needs to be so irresistible and juicy that they’ll willingly hand over their details!
This is what’s known as a free taste, or pink spoon marketing and it can by anything from a free ereport, to a teleclass, checklist, tip sheet, or anything else you can think of that is of value to your audience.
And then once they’ve signed up to your list, your marketing efforts don’t stop there! You need to create a killer follow-up sequence that not only welcomes your subscriber into your community, but also builds and nurtures your relationship with them, engages them in direct commuincations with you, and lets them know about your products and other offerings.
This workshop will show you exactly how to set up your free taste and follow-up system so that you turn your new subscriber into a life-long client and raving fan!
You will learn how to:
- Determine what you want to offer for your free taste and plan it all out during the workshop.
- Deliver it so that the whole process is completely automated.
- Make your free taste irresistible so that your website visitors are eager to give you their name and email address (hint: it’s all in the copy).
- Create a fabulous follow-up sequence to turn your new subscriber into a life-long client … and I’ll even give you real email examples that you can use to model your own follow-up sequence on.
- Implement ongoing promotional strategies for your irresistible free taste so that you get lots of people signing up for it.
Date: Wednesday, February 8, 2012
Time: 1:00 pm Eastern
Format: 1, 75-minute live webinar including 15 minutes Q&A (video recording available within 24 hours after workshop end)
Materials: Downloadable PDF workbook, “done-for-you” pink spoon marketing checklists, and step-by-step cheat sheets.
Cost: $47 | 
Current Students: use your special discount code and take 15% off the cost of this workshop. Available by logging in to your Student Portal.
Guarantee: I want you to be thrilled and delighted with this workshop. If, after attending the live workshop, you aren’t thrilled or happy with the content covered and materials delivered, just contact me within 30 (thirty) days for a full refund. No questions asked! Your commitment is important to the success of this workshop and there are no refunds for non-participation.
